As Ibiza readies itself for another summer shaped by fashion, music and open-air living, Australian-born label Selfie Leslie is preparing to step into the island’s lifestyle landscape with its first European experiential activation.
Taking place from 26 to 30 May 2026, Club de Playa will see the social-first fashion brand take over COCO Beach Club for a multi-day programme designed to bring together community members, content creators and media partners in a setting that reflects the brand’s expanding international identity.
The activation marks Selfie Leslie’s most ambitious experiential campaign to date, moving beyond its digital-first roots and into a physical space where guests can engage directly with the brand’s world through travel, style and seasonal storytelling.
Where better to stage the occasion than Playa d’en Bossa stalwart COCO Beach Club, whose long-standing place within Ibiza’s beach club scene makes it a natural fit for the brand’s first European activation. Set against Ibiza’s Balearic shoreline, the collaboration will include a community day, a partner preview event centred around the latest resort collection and three open-to-the-public takeover days.
Throughout the programme, visitors will be able to explore branded seasonal merchandise, discover new product launches and engage with behind-the-scenes elements tied to the brand’s wider creative direction.
For Selfie Leslie, Ibiza offers a natural setting for the next stage of its global growth. The island continues to attract both Australian and American travellers during the European summer season, while also connecting the brand with a wider European audience. Its long-standing relationship with music, fashion, art and lifestyle culture also aligned closely with the atmosphere the brand wanted to create.
As Tanya Lao, PR Manager at Selfie Leslie, puts it: “COCO Beach’s rich heritage in Ibiza as well as its innate cultural integration in lifestyle categories has made it the perfect partnership for us. We wanted to create something unique for our community, something experiential that they can share with friends and have it be a part of their European summer memories, beyond just putting on a dress or new swimwear, something to be cherished forever.”
The activation also reflects a wider shift in how fashion brands connect with audiences during key travel periods. With much of Selfie Leslie’s international customer base travelling throughout the year in search of wardrobes and experiences based around destinations, the Ibiza takeover allows the brand to promote its clothing collections through shared moments and cultural partnerships.
By opening much of the activation to the public, Club de Playa aims to extend that experience beyond invited guests and collaborators, creating a space where visitors can participate in and shape the atmosphere of the event across the five-day programme. Attendees can look forward to enjoying exclusive new arrivals to preview, a limited-edition drink, lots of merch giveaways, photobooth moments, postcards to capture the memories and more.
