Eric Prydz - Free Party on a Beach!!

Cream resident, Eric Prydz, is celebrating his birthday in fine style this Saturday 17th July, with a day long celebration at the S.O.S. event.

Yes S.O.S. , that's Sands on Sábado - or Serve our Sushi if you happen to have sampled the great new sushi on offer at Sands this year - anyway, the S.O.S. party is a great day long chance for food, beach, sunbathe, cocktail, siesta and of course dancing to some 'bloody decent music old chap'.

Whilst past guests have included island luvvies like Andy Baxter, Pete Gooding and Antz, the MeMeMe PR girls who run the event (the effervescent Emma B and Mitch Clark) have only gone and pulled total A-list DJ super-heavyweight Eric Prydz out of the bag.......with a little bit of help from Cream no doubt. Either way, how good does Prydz on a beach sound!! 

There will be the lunchy thing during the day, reserve now to avoid disappointment (god, did i just say that!?) and the Swede in the cap will begin his party from 6pm, coinciding with a live Sonica broadcast between 5pm and 7pm. Judging by how the Carl Cox and Circo Loco parties went last year at Sands, get down early, get toes parked firmly into the sand and get those jugs of sangria ordered. It's gonna be a big one!!