Birthday boy Sasha taken off this Sunday's We Love line up

It’s his party and he’ll cry off if he wants to.

Sasha’s reputation takes a further battering with his removal from the online up for this Sunday’s (September 4) We Love Space party. The roster for the Playa d'en Bossa club's flagship night though is bolstered by the addition of techno genius Jeff Mills drafted in for a "very special terraza house" set, Justin "super sub" Robertson in the discoteca and the ever-popular Milk + Sugar on the sunset terrace.

The ongoing chorus of disappointment in (real name) Alex Coe (below) is entirely understandable. One of the ‘90s breed of superstar djs, Sasha added much to the nights and days of millions globally. Much is expected of him.

However it’s not the first time his scheduled appearances have been cancelled. His most famous White Isle no-show was the We Love opening in 2003 due to his inability to arise in time to get his flight.

"Unfortunately the previous 2 night gigs really took it out of me (Sankeys finished at 6am, and Fabric at 8am)” was his response.

His Fundacion concept has failed to ignite the imagination of the Ibiza masses in 2005. Cream’s competing Thursday nighter, replete with the kind of trance djs Sasha plays alongside in this new Millennium, stands strong at Amnesia

Steve Lawler’s neighbouring Viva on the Space terraza has been judged guilty by association, but is redeemed in part by the abilities of the resident himself.

Numbers-wise though Viva has been hurt by the arrival of German giant Monza at Penelope on Thursdays, who have grabbed at least a thousand each week of the party sophisticates Lawler intended to attract.

Pacha’s line up and attendance has been solid for its Deep Dish-starring Yoshitoshi nights and musically forward-thinking Ministry of Sound operation, appearing on alternate weeks.

Long-serving Danny Rampling’s unprecedented decision to retire from the gig treadmill must have put the issue into the minds of his contemporaries.

What might happen if Sasha falls off the bottom of Dj mag’s upcoming top 100 disc jockey poll?